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Whether you’re new to Nellie’s or already have a laundry room full of tins, this guide introduces the cleaning products our customers reach for again and again.
Featured products:
- Laundry Soda: The original Nellie’s favourite for a simple, concentrated clean.
- Oxygen Brightener: A brightening boost for whites, colours, sheets, and towels.
- WOW Stick: The pocket-sized stain fighter that tackles life’s messiest moments.
- POW Powder: An enzyme-powered choice for stubborn stains and lingering odours.
- Dish Butter: The less-waste swap that makes handwashing dishes feel surprisingly satisfying.
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Swedish Dishcloths: The reusable paper-towel alternative for everyday spills and cleaning.
Here's a deeper dive into Nellie's best-sellers:
Laundry Soda
Laundry Soda is the product that started it all.
Made with only four ingredients, this highly concentrated powdered laundry detergent dissolves quickly in hot or cold water. It is septic-safe and free from harsh chemicals, phosphates, chlorine, fragrance, and optical brighteners.
Only one tablespoon is needed for a regular-sized load, helping prevent detergent waste without sacrificing cleaning performance. It is also available in reusable tins, refill pouches, and bulk sizes.
Best for: Everyday laundry and anyone looking for a simple, concentrated alternative to liquid detergent, especially if you are skin sensitive or allergy prone!
Oxygen Brightener
When your laundry needs an extra boost, add Oxygen Brightener.
This bleach-free laundry booster helps remove stains and keep whites and colours looking bright. Use it alongside Laundry Soda in regular loads or create a soaking solution for items that need extra attention.
It is especially useful for white sheets, towels, socks, and clothing that has started to look a little dull. Don't be mislead, it's not just for your whites! Oxygen Brightener also works great for keeping colours brights and darks from fading!
Always follow garment-care instructions and test fabrics that may bleed or fade.
Best for: Brightening whites, refreshing colours, and soaking stained laundry.
WOW Stick Stain Remover
Spills are a lot less stressful when you have a WOW Stick nearby.
This compact fabric stain remover is made with natural ingredients and contains lemongrass essential oils. It can be used to spot-treat many everyday stains before laundering.
Wet the stick and the stained area, rub the WOW Stick directly onto the spot, agitate it under water, and then wash the item with Laundry Soda.
We seriously can't believe the power of the WOW Stick. Pasta sauce, blood stains, oil, we've seriously seen the WOW Stick tackle it all and are impressed over and over again when it washes clean.
Avoid using it on garment-dyed items and bamboo fabrics. Test it on a small, inconspicuous area first when treating an unfamiliar material.
Best for: Food, makeup, grass, and other everyday fabric stains.
Laundry Soda With POW Powder
For stubborn stains and lingering odours, reach for Laundry Soda with POW Powder.
If you have kids who like to roll around in the dirt, over worked gym clothes, or towels that seem to have a lingering musty smell, POW Powder is an ideal solution.
We often get asked... what's the difference? This powerful formula combines Nellie’s Laundry Soda and Oxygen Brightener with an added enzyme for greater cleaning ability. Enzymes help target difficult laundry messes and work effectively at low temperatures.
POW Powder is safe for both HE and standard washing machines. Use one tablespoon for each regular-sized load and follow the care instructions on your garments.
Best for: Musty towels, workout clothes, cloth diapers, workwear, and heavily soiled laundry.
Dish Butter
Dish Butter is a semi-solid, concentrated alternative to traditional liquid dish soap.
It comes in a reusable ceramic container and has a light lemongrass scent. To use it, wet a Kitchen Brush or Swedish Dishcloth, gently dab it onto the Dish Butter, and start washing.
A small amount goes a long way when tackling grease and everyday food messes. After use, tip out any excess water and leave the container open to air-dry. When it is empty, add a Dish Butter Refill and reuse the container.
Best for: Handwashing dishes while reducing disposable plastic bottles and avoiding skin irritants.
Swedish Dishcloths
Nellie’s Swedish Dishcloths are a reusable alternative to sponges and single-use paper towels.
They are highly absorbent, quick-drying, biodegradable, and able to absorb up to 15 times their weight in water.
Use them for washing dishes, wiping counters, cleaning appliances, and tackling spills throughout the home. They can be washed on the top rack of the dishwasher or added to a regular laundry load. At the end of their useful life, they can be composted.
Best for: Everyday spills, dishes, countertops, and reducing paper-towel waste.
Which Nellie’s Product Is Right for You?
The best place to start depends on what you clean most often:
- Choose Laundry Soda for everyday washing.
- Add Oxygen Brightener for stains and brighter laundry.
- Use the WOW Stick to spot-treat individual stains.
- Try POW Powder for stubborn stains and odours.
- Switch to Dish Butter for concentrated, less-waste dishwashing.
- Replace paper towels and sponges with Swedish Dishcloths.
Each product has a different role, but they share the same goal: effective cleaning with less waste, less plastic, and less product.
See Why They’re Best Sellers
There’s a reason Nellie’s customers keep coming back to these products. They’re simple to use, highly concentrated, effective on everyday messes, and thoughtfully made with less waste and unnecessary packaging.
Once you try your first Nellie’s product, you’ll understand why we keep coming back! Start with the product that fits your routine, then add to your collection as you discover just how well Nellie’s works throughout your home.
Try Nellie’s for yourself and see why clean homes everywhere are making room for one more tin!