Three laundry powerhouses. One seriously powerful powder.

Nellie’s POW Powder is a triple-threat laundry detergent combining our classic Laundry Soda + Oxygen Brightener formulas with the added cleaning power of the enzyme Subtilisin. The result? One concentrated powder made to tackle everyday laundry, stubborn messes and seriously dirty loads.

The added enzyme helps break down stains while working effectively at low temperatures, making POW Powder an easy choice for everything from family laundry and workout gear to cloth diapers and those loads that need a little extra POW.

✓ Triple-Threat Formula – Combines the cleaning power of Laundry Soda, Oxygen Brightener and an added enzyme.

✓ Enzyme-Powered Cleaning – Contains Subtilisin to help break down stubborn stains and soils.

✓ Built-In Brightening Power – Oxygen Brightener is already part of the formula.

✓ Works at Low Temperatures – Enzymes can clean effectively even in cooler wash cycles.

✓ Great for Seriously Dirty Loads – Think workout gear, kids' clothes, cloth diapers and everyday family messes.

✓ Highly Concentrated – Powerful cleaning without needing a shelf full of separate laundry products.

POW Powder vs. Laundry Soda

Love our classic Laundry Soda? POW Powder takes a different approach by combining Laundry Soda-style cleaning with Oxygen Brightener and an added enzyme in one concentrated formula.

In other words: when your laundry needs a little more muscle, send in the POW.

Complete the Routine

For targeted stains before they hit the wash, pair POW Powder with Nellie’s WOW Stick.

Want our simple four-ingredient detergent instead? Stick with Nellie’s classic Laundry Soda.

Add Nellie’s POW Powder to your washing machine according to the dosage instructions on your package and load size. POW Powder is a highly concentrated, enzyme-powered laundry detergent, so use only the recommended amount. The formula can be used for everyday laundry, heavily soiled loads and washable cloth diapers. Wash according to your garment or fabric care instructions. The enzyme-powered formula works effectively at low washing temperatures. Store in a cool, dry place with the container securely closed between uses.

Sodium Carbonate, Sodium Metasilicate, Sodium Sulfate, Linear Alcohol Ethoxylate, Sodium Carbonate Peroxide, Sodium Citrate, Sodium Lauryl Sulfate, Subtilisin, Sodium Oleate

Liquid detergents are made up largely of water. At Nellie’s, we don’t think selling and moving water around the planet is a very good idea. The fact is, more cleaning power can be packed into a smaller space using powder.