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This Earth Day, we’re shining a light on the small swaps that add up to something bigger. Because when it comes to caring for the planet, everyday habits matter.
At Nellie’s, sustainability isn’t a trend, it’s how we’ve always done things. From cutting out unnecessary plastic to leaving water out of our formulas (so we’re not shipping extra weight around the world), every product is designed to deliver a powerful clean with a lighter footprint.
Here’s how our essentials help you reduce waste, save energy, and clean a little more consciously — without ever compromising on performance.
Laundry Soda & Dishwasher Powder: Powerful Cleaning Without the Water Weight
Our Laundry Soda and Dishwasher Powder are built differently.
Instead of shipping bulky liquids filled with mostly water, we ship concentrated powder, meaning:
- No unnecessary water transported around the world
- Smaller, lighter packaging and lower shipping emissions
- No plastic detergent jugs
- Powerful cleaning with simple, effective ingredients
By removing water from the formula, we reduce transport emissions and packaging waste, while still delivering exceptional cleaning performance. It’s a simple switch that creates a big impact.
Reusable Wool Dryerballs: Reduce Drying Time & Eliminate Single-Use Waste
Our Wool Dryerballs are designed to replace disposable dryer sheets. As they tumble through the dryer, they naturally separate fabrics for better airflow. This helps clothes dry faster and softens fabrics the natural way. Made to last 2+ years, our Wool Dryerballs eliminate the need for single-use dryer sheets, reduce drying time, and contain no plastic or synthetic fragrances.
Oxygen Brightener: A Safer Alternative to Chlorine Bleach
Looking for bright whites without harsh chemicals? Our Oxygen Brightener is a powerful laundry booster that replaces traditional chlorine bleach. It breaks down stains and odors naturally, brightens fabrics without damaging fibers, and reduces the need for toxic additives.
Basically, Oxygen Brightener delivers effective stain lifting while being gentler on your laundry and on the environment.
Dish Butter: Zero-Waste Dishwashing Made Simple
Dishwashing shouldn’t mean constant plastic bottle replacements. That’s why we created Dish Butter.
Our Dish Butter offers:
- A reusable container with refill options
- Zero single-use plastic waste
- Concentrated formula for powerful grease cutting
You get the convenience of liquid dish soap without disposable packaging piling up.
Swedish Dishcloths: A Sustainable Swap for Paper Towels
If your kitchen runs through paper towels quickly, this swap is for you. Our Swedish Dishcloths are washable, reusable, and ultra-absorbent! One cloth can handle repeated cleanups, making them the perfect paper towel replacement.
Dish & Laundry Cubes: A Plastic-Free Alternative to Pods
We created our Dish Cubes and Laundry Cubes as a better alternative to traditional detergent pods. While many pods rely on single-use plastic film and pre-measured liquids, our Cubes are made from a concentrated powder formula without plastic.
By removing plastic from the equation and keeping the formula highly concentrated, we deliver the convenience people love with a lower environmental impact.
Wrinkle-B-Gone Spray: Ironing Without the Energy Use
Skip the iron and save energy with our Wrinkle-B-Gone Spray!
Our Wrinkle-B-Gone Spray works as an “iron in a bottle” by:
- Relaxing fabric fibers with a simple spray
- Eliminating the need to plug in and heat an iron
- Reducing energy consumption
- Refreshing garments quickly and easily
Clean With Purpose This Earth Day
Small swaps can make a huge difference. By choosing concentrated powders over liquids, reusable tools over disposables, and plastic-free packaging over single-use containers, you’re actively reducing plastic waste, shipping emissions, energy consumption, and household toxins.
Sustainable cleaning doesn’t require compromise, it just requires better choices. This Earth Day, we’re encouraging you to stock up on products that protect your home and the planet.