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Mother’s Day is about the people who show us how to care deeply, thoughtfully, and often in the smallest everyday ways.
At Nellie’s, it means a little extra. Our story starts with a mother. That spirit of care for our homes, our families, and the world we share, is still at the heart of everything we do.
Meet Nellie
Nellie was a single mom who believed in doing things the right way: keeping life simple, living honestly, and making choices that were better for her family and the planet. Long before sustainability became a buzzword, it was simply how Nellie lived. And her values became the foundation for everything we do today.
Nellie’s son built this company to honour her in a meaningful way, not just by putting her name on the packaging, but by making products the way she would have: practical, thoughtful, and made with care.
Where It All Began
Like a lot of good ideas, Nellie’s started with a simple question: why are we using products filled with unnecessary chemicals when there’s a better way?
One of the first answers was something you probably know us for—our Dryerballs.
A natural alternative to dryer sheets, they skip the synthetic fragrances, the waste, and all the extras. Just a simple, effective way to soften fabrics, cut down drying time, and do laundry a little more thoughtfully.
Growing with Purpose
From those first Dryerballs, Nellie’s has grown into a full line of household essentials, but the philosophy has never changed.
Every product is created with the same intention:
- Keep it simple
- Make it effective
- Be kind to the planet
- Ensure it’s safe for the whole family
Today, our most-loved products continue to carry that vision forward.
Our Laundry Soda delivers a powerful clean without the fillers, using just a handful of ingredients that actually do what they’re supposed to do.
Our Dish Butter cuts through grease while being gentle on hands, and its ceramic container eliminates plastic from the picture.
Our Dish Cubes bring the same simplicity to your dishwasher—no mess, no measuring, no excess waste.
They’re everyday essentials, made better.
Celebrating All Kinds of Moms
This Mother’s Day, we’re celebrating Nellie—and all the people who show up with that same kind of care, strength, and intention.
Moms, stepmoms, grandmothers, chosen family, caregivers, mentors—the ones who nurture, teach, and make life better in a hundred quiet ways.
Because at Nellie’s, being a “mom” isn’t about a title. It’s about how you show up for the people around you.
A Legacy That Lives On
Nellie’s story is a reminder that the smallest choices can leave the biggest impact.
A commitment to simplicity can spark innovation.
A focus on care can grow into something lasting.
And a mother’s values can shape a brand that reaches homes far beyond her own.
This Mother’s Day, we’re proud to carry Nellie’s legacy forward and to be part of yours.