Pet laundry without the pet smell. Fur real.

Nellie’s PAW Powder is an enzyme-powered pet laundry detergent made to tackle the stains, grime and unmistakable odors that come with sharing your home with furry little chaos machines.

The concentrated formula gets to work on pet beds, blankets, towels, washable toys and more, then rinses clean without leaving unnecessary residue behind. Because their stuff should smell clean—not like pet stuff.

✓ Enzyme-Powered Cleaning – Helps break down the messes behind stubborn pet stains and odors.

✓ Made for Pet Laundry – Formulated specifically for the washable things your pets use every day.

✓ Tackles Stains & Odors – For slobber, dirt, accidents and whatever they rolled in outside.

✓ Rinses Clean – Powerful cleaning without unnecessary residue left behind.

✓ Highly Concentrated – A little powder goes a long way on seriously pet-y laundry.

Perfect for:

🐾 Pet beds that smell like old socks
🐾 Blankets they stole from your bed
🐾 Towels covered in wet-dog evidence
🐾 Washable toys they slobber on daily
🐾 Crate liners and other washable pet gear

Sniff tested. Tail approved.

Complete the Routine

Want to go all-in on the clean? Try Nellie’s Fresh Pet Bundle for fresh beds, fresh coats and everything you need for your grubby little gremlin.

For accidents around the house, pair PAW Powder with Nellie’s Pet Stain & Odor Remover.

Add Nellie’s PAW Powder to your washing machine according to the dosage instructions on the package and your load size. Use for washable pet beds, blankets, towels, crate liners, washable toys and other pet laundry. For heavily soiled items, follow the package directions and always check the item's care label before washing. Wash and dry pet items according to their individual care instructions. Store PAW Powder in a cool, dry place with the container securely closed between uses.

Sodium Bicarbonate, Citric Acid, Sodium Metasilicate, Sodium Carbonate, Sodium Chloride, C12-16 Ethoxylated Propoxylated, Enzymes (Protease and Amylase)

Liquid detergents are made up largely of water. At Nellie’s, we don’t think selling and moving water around the planet is a very good idea. The fact is, more cleaning power can be packed into a smaller space using powder.