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Whether you've just discovered Nellie's or have been thinking about making the switch, knowing where to begin can feel a little overwhelming. With products for laundry, dishes, and home cleaning, there's something for every room in the house.
To make things easier, we've rounded up our best sellers. These are the products customers reach for time and time again, and they're the perfect introduction to what Nellie's is all about.
For Laundry That Simply Works
Laundry Soda
Laundry Soda is where it all started. This concentrated powder is designed to clean clothes effectively without unnecessary fillers or harsh ingredients. Whether you're washing everyday clothing, towels, bedding, or delicates, it's a dependable staple that belongs in every laundry room.
Best for: Everyday laundry, HE and standard washing machines, sensitive households.
Oxygen Brightener
Looking to revive whites or tackle stubborn stains? Oxygen Brightener is the perfect partner to Laundry Soda. It helps brighten fabrics and lift common stains while being gentler than traditional chlorine bleach.
Best for: Whites, stain removal, keeping colours looking fresh.
POW Powder
Need a little extra cleaning power? POW Powder combines Nellie's classic Laundry Soda and Oxygen Brightener formulas with added enzymes to help tackle tougher messes.
It's especially popular with families, active households, and anyone who regularly deals with heavily soiled laundry.
Best for: Tough stains, sportswear, kids' clothes, cloth diapers.
Laundry Cubes
Prefer a mess-free laundry routine? Laundry Cubes make detergent as simple as possible. Just toss a cube directly into the drum before adding your clothes. They're highly concentrated, plastic-free, PVA-free, and designed to work in both hot and cold water.
Best for: Convenience, travel, small laundry rooms, anyone who loves pre-measured detergent.
Kitchen Essentials Customers Love
Dish Cubes
One of Nellie's fastest-growing favourites, Dish Cubes make dishwasher detergent simple. Their concentrated, plastic-free formula delivers sparkling dishes without the mess of liquids or traditional pods.
Best for: Everyday dishwasher loads, glassware, busy kitchens.
Dish Powder
If you like having complete control over your dishwasher detergent, Dish Powder is a customer favourite. Simply scoop the amount you need and let the powerful formula handle grease and food-bits.
Best for: Custom dosing, large households, frequent dishwashing.
Dish Butter
Dish Butter is a solid dishwashing soap that creates a rich lather for handwashing dishes while helping reduce single-use plastic in the kitchen. Pair it with a kitchen brush for a simple, effective sink-side routine.
Best for: Handwashing dishes, cutting grease, reducing plastic waste.
One Spray for Almost Everything
All-Purpose Cleaner
Counters. Appliances. Bathroom sinks. Kitchen tables. Glass. Everyday messes happen everywhere, which is exactly why All-Purpose Cleaner has become one of Nellie's most-loved products.
Powered by a plant-based formula with a refreshing lemongrass scent, it's designed to clean sealed household surfaces without relying on harsh chemicals.
Best for: Kitchens, bathrooms, countertops, appliances, everyday cleaning.
Not Sure Which Products to Try First?
If you're placing your very first Nellie's order, you can't go wrong with this customer-approved starter lineup:
These five best sellers cover the cleaning tasks you'll do most often and give you a great introduction to the products thousands of Nellie's customers use every day.
No matter where you start, each product is designed with the same philosophy: concentrated formulas, thoughtful ingredients, and effective cleaning without the unnecessary extras. Once you've tried the favourites, you'll quickly discover why so many customers keep coming back to Nellie's.